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Pay Per Click Setup Service
Professional Pay-Per-Click Optimization and Campaign Management Will Increase Your Leads, Opt-Ins, and Sales. Learn more
So you want to start generating leads immediately but not sure how to get started? Our Pay Per Click Account Setup Service is for you. Within 72 hours we will have your marketing campaigns setup, configured and ready to start generating leads!
What is Pay Per Click Marketing?
Pay-Per-Click marketing is an online marketing method of getting guaranteed top or high listing placement on the major search engines, including Yahoo, Google, and MSN. These listings are called "sponsored listings" or "paid listings". The benefit of this type of marketing is the ability to receive quality traffic from the major search engine within a very short period of time.
The Process
- Initial phone consultation to identify your goals, budget and timing.
- Identify where we we launch your campaigns.
- Setup accounts.
- Build keyword lists, build ads, setup destination URL's and set bids amounts.
- Launch campaign(s).
- Deliver campaign report with URL's to manage you accounts.
- Final phone consultation to discuss what was done and offer advise to manage your campaign(s).
It's that simple! Once your campaign is launched, you will start receiving visitors to your website immediately.
What's Included
- Your site up and running in pay per click internet advertising on 3 major search engines.
- Keyword research to determine which keywords would fit best with your sponsored listings.
- Writing of basic sponsored listings text ads to start up your campaign. We will setup 2 additional ads for future optimization purposes.
- Approximately 10-15 keywords will be setup for bidding. We will try and do our best to give you a balance/most bang for the buck spending on your keywords based on our extensive experience in pay-per-click advertising.
- Process takes about 24-48 hours to get started on Google, and MSN. Yahoo takes a few more days for ads to be approved.
Things to Remember About PPC Marketing
- Being first is always the best - While the top position will always deliver the most clicks, it will also be the most expensive. Managing your ROI, or the balance between the value of a lead and the cost to acquire that lead, is the most important aspect of PPC marketing.
- Identify your traffic - Identifying where your traffic is coming from is another important aspect of PPC marketing. For example, traffic from Yahoo is not always coming directly from the Yahoo search results. A fair amount of the traffic your receive will come from "partner sites" who list ads on their websites. Studies have shown the in some cases the amount of traffic received from these sites exceeded 50%. Clearly, the conversion on this traffic will be much lower than people coming directly from Yahoo website. TIP: Google Adwords are syndicated so you have the option to have traffic that ONLY comes from the Google website itself.
- Internet surfers have no time for patience - Create landing pages for your campaigns. When a visitor clicks on your link in Google and they were searching for homes for sale, don't just drop them into your homepage. Create a page that simply allows them to enter their search parameters and quickly get to the information that they are looking for.
- Create different ads - You have the ability to create multiple ads for the same keyword(s). The advantage of this is finding out what works best and removing what doesn't. This is just another way to easily maximize your ROI.
- Keyword selection - Successful ad buyers learn how to lower their prices by tweaking them in to match what the end user is ultimately looking for. Avoid bidding wars as they are a technique that indicate a lack of creativity. There are numerous ways to say the exact same thing, and few people are creative enough to think what is "searched for." You should also have some of your keyword phrases in question format.
- Start running ads locally - Most of the PPC engines allow you to display your ads regionally. This is a great way to start as the most real estate transaction are done locally. As your campaign expands you can always expand your area of delivery just make sure to carefully monitor your ROI.
Ready to get started?
Whether you know what you want or need a bit of direction, we encourage you to contact us. To speak with a representative immediately, please call (888) 283-3636. Alternatively, you can contact us via email for a quick reply.
Currently under contract with another firm?
Are you currently in a contract with one of our competitors and not getting the results you expected? We seem to be getting more and more clients who are not pleased with their current provider but nervous with what direction to go. Let us put your mind at ease. If we do not increase the traffic to your website within the first 30 days, you pay nothing. That's right, you have nothing to lose. Compare package features now.
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